Papers

Test-Driven Data Analysis

Test-Driven Data Analysis: Download one-page Summary (PDF)

Automatic Constraints Discovery and Verification: Download White Paper (PDF)

Uplift Modelling

Better Targeting with Uplift Modelling: Spend Less & Sell More (PDF)

Better Retention with Uplift Modelling: Save more Customers While Spending Less (PDF)

Real-World Uplift Modelling with Significance-Based Uplift Trees	1.5MB		abstract
Better Retention With Uplift Modelling: Save More Customers While Spending Less (Two Pages; Mobile Telco)	380KB		abstract
Generating Incremental Sales: Maximizing the incremental impact of cross-selling, up-selling and deep-selling through uplift modelling	216K		abstract
Identifying who can be saved and who will be driven away by retention activity (Telecoms)	232K		abstract
Identifying who can be saved and who will be driven away by retention activity (Financial Services)	228K		abstract
Hillstrom’s MineThatData Email Analytics Challenge: An Approach Using Uplift Modelling (Winning Entry)	400K		abstract
Quality Measures for Uplift Modelling	240K		abstract

Visualization

Nested Venn Diagrams

1.6M

Download 'Nested Venn Diagrams'

Stochastic Optimization

Many papers on Forma Analysis of Genetic Algorithms are also available.

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