The Author

I am

• Director of a Stochastic Solutions, a consulting company specializing in predictive customer analytics, especially uplift modelling, and optimization;
• a Visiting Professor of Mathematics at Edinburgh University;
• a researcher on genetic and evolutionary algorithms (see annotated bibliography of Forma Analysis);
• an environmentalist and co-author (with Tony Clayton) of Sustainability: A Systems Approach;
• advisor to the venture capital firm, Scottish Equity Partners;
• author of the Scientific Marketer blog;
• an aspiring (but occasional) guitarist and student of the inspirational Pierre Bensusan.