White Paper Downloads

Uplift Modelling

Generating Incremental Sales: Maximizing the incremental impact of cross-selling, up-selling and deep-selling through uplift modelling216KDownload 'Generating Incremental Sales:  Maximizing the incremental impact of cross-selling,  up-selling and deep-selling through uplift modelling'abstract
Identifying who can be saved and who will be driven away by retention activity (Telecoms)232KDownload 'Identifying who can be saved and who will be driven away  by retention activity (Telecoms)'abstract
Identifying who can be saved and who will be driven away by retention activity (Financial Services)228KDownload 'Identifying who can be saved and who will be driven away  by retention activity (Financial Services)'abstract
Hillstrom’s MineThatData Email Analytics Challenge: An Approach Using Uplift Modelling (Winning Entry)400KDownload 'Hillstrom’s MineThatData Email Analytics Challenge:     An Approach Using Uplift Modelling (Winning Entry)'abstract

Stochastic Optimization

Many papers on Forma Analysis of Genetic Algorithms are also available.