| Real-World Uplift Modelling with Significance-Based Uplift Trees |
1.5MB |
 |
abstract |
| Better Retention With Uplift Modelling: Save More Customers While Spending Less (Two Pages; Mobile Telco) |
380KB |
|
abstract |
| Generating Incremental Sales: Maximizing the incremental impact of cross-selling, up-selling and deep-selling through uplift modelling |
216K |
|
abstract |
| Identifying who can be saved and who will be driven away by retention activity (Telecoms) |
232K |
|
abstract |
| Identifying who can be saved and who will be driven away by retention activity (Financial Services) |
228K |
|
abstract |
| Hillstrom’s MineThatData Email Analytics Challenge: An Approach Using Uplift Modelling (Winning Entry) |
400K |
|
abstract |
| Quality Measures for Uplift Modelling |
240K |
 |
abstract |
