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Papers

Test-Driven Data Analysis

Uplift Modelling

Real-World Uplift Modelling with Significance-Based Uplift Trees 1.5MB Download 'Real-World Uplift Modelling with Significance-Based     Uplift Trees' abstract
Better Retention With Uplift Modelling: Save More Customers While Spending Less (Two Pages; Mobile Telco) 380KB Download 'Better Retention With Uplift Modelling: Save More Customers While Spending Less (Two Pages; Mobile Telco)' abstract
Generating Incremental Sales: Maximizing the incremental impact of cross-selling, up-selling and deep-selling through uplift modelling 216K Download 'Generating Incremental Sales:  Maximizing the incremental impact of cross-selling,  up-selling and deep-selling through uplift modelling' abstract
Identifying who can be saved and who will be driven away by retention activity (Telecoms) 232K Download 'Identifying who can be saved and who will be driven away  by retention activity (Telecoms)' abstract
Identifying who can be saved and who will be driven away by retention activity (Financial Services) 228K Download 'Identifying who can be saved and who will be driven away  by retention activity (Financial Services)' abstract
Hillstrom’s MineThatData Email Analytics Challenge: An Approach Using Uplift Modelling (Winning Entry) 400K Download 'Hillstrom’s MineThatData Email Analytics Challenge:     An Approach Using Uplift Modelling (Winning Entry)' abstract
Quality Measures for Uplift Modelling 240K Download 'Quality Measures for Uplift Modelling' abstract

Visualization

Nested Venn Diagrams 1.6M Download 'Nested Venn Diagrams' abstract

Stochastic Optimization

Many papers on Forma Analysis of Genetic Algorithms are also available.
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